01
Paprika
Food Delivery
Overview:
Paprika's goal is to simplify the process of ordering your favorite South American cuisine. In an effort to stay competitive with larger franchises, small restaurants like Paprika are turning to online ordering solutions. The aim of this project was to design an app that allows customers to create custom dishes and have them delivered seamlessly. Our main focus was to create an intuitive and enjoyable experience from start to finish.
Role:
UX Researcher, UI Designer
ToolKit:
Figma, Adobe CC, FigJam
Overview
Introduction
- Defining The Problem
In today's competitive food industry, even small restaurants must adapt to the increasing demand for online ordering. Paprika, a fictional Mexican restaurant, aimed to create an easy-to-use mobile app where customers could build their own custom dishes. This app was designed to enhance convenience and provide a seamless, enjoyable ordering experience. The primary goal was to make the process of customizing dishes and getting them delivered intuitive and effortless, ensuring that Paprika could compete with larger food chains.
- The Goal
The goal was to create a mobile app that simplified the process of ordering custom meals from Paprika. The app needed to be intuitive, ensuring customers could easily navigate through the menu, customize their orders, and track their deliveries. By offering this seamless experience, Paprika aimed to stand out in a highly competitive market dominated by larger franchises.
- Design Process
For the Paprika app, I followed a structured design process, which included the following key phases
UX Research
User Research
- User Surverys
To understand the user needs, I conducted surveys that gathered insights on how people interact with food delivery apps. This information helped shape the overall experience by focusing on ease of customization and delivery tracking.
- Competitive Analysis
Fresshi is a food delivery app known for its focus on healthy, customizable meals. It stands out with its smooth ordering process, tailored to various dietary preferences like vegan and gluten-free, while offering features like nutrition tracking.
SkipTheDishes is a popular food delivery app that connects users with local restaurants, offering an easy-to-use interface for browsing menus, placing orders, and tracking deliveries.
- Persona #1
For the Paprika app, we identified two key user personas who highlight different needs and frustrations within the online food ordering experience
- Persona #2
UX Design
Wireframes
- Low Fedelitiy Mockups
I developed low-fidelity wireframes to outline the core functionality and user flow, focusing on key features such as account setup, menu browsing, and customization options. These wireframes helped me ensure that the app's navigation and features aligned with user expectations.
UI Design
Brand Identity
- Logo
The app's branding aimed to capture the essence of Paprika's fresh and vibrant personality. The logo features a clean and modern design, The typography is playful yet readable, reinforcing the app's user-friendly tone.
- UI Library Components
I created a comprehensive UI library, incorporating the primary color palette and reusable components to ensure consistency across all screens. This helped streamline the transition from low-fidelity wireframes to high-fidelity mockups.
High Fidelity Mockup
Key Takeaways
- Challenges
- Designing an app for a small restaurant in a market dominated by larger competitors posed a unique challenge. I had to balance functionality with simplicity while ensuring that the custom dish-building process remained engaging and user-friendly.
- Lessons Learned
- The importance of simplifying the user flow to avoid overwhelming the customer. By focusing on intuitive design, I was able to create an app that feels easy to navigate while offering a high level of customization.
- Building a consistent UI library significantly speeds up the design process, ensuring that the app maintains a cohesive look and feel across all screens.
